The advertisements feature celebrities from the world of sports, arts, fashion or business who are portrayed in teams of two by the world's greatest professional photographers. All of them donated their time and talent for the cause.
The advertising agency responsible for creating the advertisements is the London-based Leagas Delaney, which has undertaken to work for the campaign free of charge for ten years.
Eight goals.
That's what Didier's focussing on over the next 5 years.
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